It needs to be useful and value-creating – and you need to convey that value in your proposal. So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique.

That is a clear justification for the research.

In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value. In other words, what value will it add to the world if you manage to find answers to your research questions?įor example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). Once you’ve ticked that box, you also need to justify why your proposed topic is important. In other words, what makes it unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.īut, originality alone is not enough. It should go without saying, but don’t start writing your proposal until you have a crystal-clear topic in mind, or you’ll end up waffling away a few thousand words.Īs we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original. So, make sure that your research proposal provides a detailed explanation of your research topic.

Who it involves – female Gen-Y consumers.

What’s being investigated – factors that make people promote a brand of makeup.

Topic: An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British contextĪs you can see, this topic is extremely clear. Your research topic should make it clear exactly what you plan to research and in what context. This needs to be specific and unambiguous. Your proposal needs to clearly articulate your research topic. Let’s look at each of these in a little more detail: The WHAT As we mentioned earlier, a good dissertation or thesis proposal needs to cover the “what”, the “why” and the “how” of the research.

What is evernote purpose